Disney Fires Marvel Movie Marketers

[Black King]

Disney Fires Marvel Movie Marketers - Comic Book Resources

Ever since it purchased comics powerhouse Marvel Comics last year, the question surrounding the Walt Disney Company is whether or not the entertainment giant would make certain departments at Marvel irrelevant (and vice versa). To date, most of the public moves connected to the Marvel buyout have been more minor shifts in publishing rights – BOOM! Studios losing the ability to make Disney comics while Disney movie graphic novels like "TRON" get reprinted as single Marvel issues – however, today the first big sign of high-level redundancies has hit.

Deadline Hollywood has a story about today's firing of Marvel Studios Marketing Department heads including EVP of Worldwide Marketing Dana Precious, VP of Worldwide Marketing Jeffrey Stewart and Manager of Worldwide Marketing Jodi Miller. The official reason appears to be redundancies as Disney will distribute Marvel films itself starting with "Avengers" rather than have those functions handled by Paramount as it had been with everything from "Iron Man" and "Incredible Hulk" to "Thor" and "Captain America." The news comes just after Marvel made its first appearance at Disney's self-run convention/promotional blitz the D23 Expo.

However, Deadline is running with word that the firings may also be performance related, citing anonymous sources who've said things including, "Not up to or have the skill set to release this brand properly”… “Their job was to keep track of the people doing the real work”… “Paper pushers”… ”Would it have killed them to return an email?”… “Disney doesn’t need someone to cut its trailers.”

In any event, for now the House of Mouse seems perfectly happy with the creative end of Marvel's movie business as studio head Kevin Feige remains front and center for future Marvel movies.

For more on this story, see Deadline and stay tuned to CBR News for all the news on the future of Marvel Studios.

 

[Karma]

i still dont know what to make of DISNEY purchasing Marvel. It just feels like a bad thing. Marvel was already looking & feeling commercialized more & more w/ the passing of the 2000's & now?

& it seems that now marvel is more & more dependent on its films rather than what made it what it was...comics.

yeah i know about changing times & all that other bullshit but READING never goes out of style (unless you look @ some of these kids' channels on youtube & where it says "Books" they write "I hate reading" wtf?!).

w/o the comics & years of creativity...these movies wouldnt even be possible & the movies are shitty.

at anyrate, im sure there will be alot more changes in Marvel @ the behest of the House of Mouse.